A business’s reputation online is a powerful factor in its success. It can make or break the decision of a potential customer. Whether you are looking to build your brand or restore it, the right tools can help you achieve your goals. In the digital age, people’s lives are shaped by what they find on …
After working diligently to turn your business idea into a well-oiled enterprise, you have a lot to be proud of. Your product photos are on point, you’re building online communities and engaging with customers in the ways that matter to them, and your fulfillment process is running like clockwork. But what’s next? Whether your goal …
Whether you’re a current small business owner looking to grow your company, or a corporate manager dreaming of clocking out of your nine-to-five job for good and starting up your own company, you may have a few questions about the steps involved in making your dreams a reality. This article will help you understand the …
Business marketing is a form of marketing that is done between companies rather than to consumers. This type of marketing involves different types of activities such as advertising, direct marketing and sales promotion. A key aspect of business marketing is creating a clear value proposition for the products or services that the company offers. It …
The decision to start a business is a big one. It’s a move that reflects a commitment to build something you believe in and to pursue your goals and ideals on your own terms. It’s a move that requires a significant investment of time and money—and, often, personal equity as well. But for many, it’s …
Your online reputation is the image that people see about you on the internet. This includes your brand’s reviews, opinions and mentions on search engines, forums and social media. Maintaining a good reputation is essential for your business’s trustworthiness, which in turn impacts sales. In fact, 59% of shoppers said they’d avoid buying from a …
Building a small business is all about bringing a new product or service to the market, disrupting an existing one with innovation and offering a value proposition to consumers. Small businesses also tend to have different operational issues than large corporations. They may have difficulty scoring business loans, be unable to compete for government contract …
If you’re like many people, the idea of working for yourself as a small business owner appeals. Maybe you’ve already dreamed of clocking out of your nine-to-five job for the last time and launching your own home-based daycare, or maybe you have other specific small business ideas in mind. Whatever your plans for a new …
