Mark Anderson

Business Marketing 101

Business marketing is a form of marketing that is done between companies rather than to consumers. This type of marketing involves different types of activities such as advertising, direct marketing and sales promotion. A key aspect of business marketing is creating a clear value proposition for the products or services that the company offers. It …

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Building a Small Business

Building a small business is all about bringing a new product or service to the market, disrupting an existing one with innovation and offering a value proposition to consumers. Small businesses also tend to have different operational issues than large corporations. They may have difficulty scoring business loans, be unable to compete for government contract …

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