Online reputation is a term used to describe how a brand or individual is perceived online. It is based on a variety of factors including reviews, feedback, and mentions. For businesses, maintaining a good online reputation is critical to success and growth. A bad reputation can damage a business and lead to a loss of revenue. This is especially true for enterprise ecommerce brands. In the digital era, reputation management is even more important because it can impact millions of customers. For example, a three-hour website outage might not be a big deal for a local restaurant or a hair salon but could cost an ecommerce company millions of dollars in lost sales and cause it to make the evening news.
Managing a company’s reputation online can be a difficult task because there are many different channels that can affect a brand’s perception. Some of these channels include owned media, earned media, and shared media. Owned media refers to content that a company has control over such as its own website, blogs, and social media pages. It is important for companies to monitor these platforms regularly so that they can respond quickly to any negative comments or reviews.
In addition to owned media, a company should also focus on its earned media. This includes positive reviews and mentions of a brand from other websites and social media platforms. This type of content can help boost a company’s reputation and increase its visibility in search engines. It is important for companies to monitor these channels regularly to ensure that they are generating positive content.
Shared media refers to content that a brand does not have control over such as user-generated content (UGC), reviews on third-party websites, and articles in the news. It is important for companies to monitor these sites regularly as they can have a huge impact on a brand’s reputation. In some cases, companies might need to take legal action against a third party to remove negative content.
Reputation management companies can be a great resource to help companies manage their reputations online. They can provide software to monitor reviews and social media conversations, as well as help with crisis management. These companies can help a company build trust, improve its image, and create loyal customers. They can also help companies navigate the tricky world of SEO to get more organic search engine traffic.
One company that is a leader in this space is Rhino Reviews. They offer software to manage reviews and feedback, as well as a team of reputation managers to provide personalized service. They can help a company achieve its reputation goals by monitoring key review sites, responding to reviews in a timely manner, and encouraging happy customers to post online. They can even help a company resolve issues with unhappy customers by taking the conversation offline. In addition to reputation management, Rhino can also help a business develop and implement a social media strategy.