Business Marketing – The 7 Steps in a Business Marketing Plan

Business marketing is the process of identifying and promoting products, services or ideas to customers. This involves developing a brand identity, communicating the product to a target audience, and providing support and service during and after a sale.

Market Research

The first step in developing a product is to determine the needs and wants of potential customers. The company then develops a product that meets those needs and wants, and markets it to consumers.

This includes determining the best way to reach customers, whether through the Internet, traditional methods, or other marketing strategies. The goal is to attract as many customers as possible, and to convert them into sales.


The next step is to price the product or service accordingly. This is a crucial part of any business marketing plan, because it ensures that the product or service is being sold at a cost that will allow the company to make money.


The third step in any marketing plan is to advertise the product or service. This can include print and online advertisements, social media campaigns and other forms of media that are targeted to specific audiences.


The final step in any business marketing plan is to package the product or service. This is an important part of any marketing plan, as it makes the product more attractive to potential buyers and sets it apart from its competition.

Public Relations

The fourth step in any marketing plan is to create and distribute press releases. This is a great way to spread the word about a new product or service, and to build a relationship with journalists.

Trade shows

The fifth step in any marketing plan is to attend trade shows, both local and international. This is a great way to meet potential customers and show them that you care about their needs.

Customer Service

The sixth step in any marketing plan is to provide good customer service to your customers. This involves answering their questions, responding to complaints and concerns, and ensuring that they have a positive experience with your company.


The seventh step in any marketing plan is to distribute the product or service to the target audience. This can include sending it directly to customers, or via retailers or distributors.

Identifying the right audience is the key to any business marketing plan. This is because it enables you to focus your efforts on the people who are most likely to be interested in your products or services.

Understanding the language and terminology of your target audience is also essential for any business marketing plan. This is because potential customers often use keywords when searching the Internet for a particular product or service.

Once you know the language and terminology of your target audience, you can implement an effective business marketing plan. This can include sending out email newsletters, creating a website, or even participating in social networking groups to promote your business and its products or services.